These are some of the top boating industry stories we followed this week. 

Discover Boating’s Influencer Program Attracts New and Younger Audiences to Boating

Discover Boating's social media influencer program continues to exceed expectations. The program kicked off in June expecting to generate 250,000 engagements and so far the campaign has made 698,000 impressions. Exceeding the original goal is excellent and very important, especially during this time when outdoor recreation is in high demand.

 

The Latest Boat Show Cancellations

Boat Shows across the country and the world continue to get canceled because of COVID-19. Most recently  are the https://www.tradeonlytoday.com/boat-shows/cannes-yachting-festival-canceled and the Annapolis Fall Boat Show https://www.tradeonlytoday.com/boat-shows/annapolis-fall-boat-shows-canceled-2

 

Sales continue to rise as inventory dwindles

Boating is becoming increasingly popular as close to home recreation replaces travel and summer vacations. The rise in demand has begun to create a shortage. According to the article, "recent surveys across the industry indicate as many as 70% of dealerships having little to no inventory left.”

 

FLIBS Safety Video

https://www.youtube.com/watch?v=vQjaMRMCmzU&feature=youtu.be

While other boat shows around the country decided to cancel, the Fort Lauderdale International Boat Show continues forward. The organizers of the  61st Annual (FLIBS) have created a Know Before You Go safety video showcasing the most significant changes attendees can expect this year.

 

Following Tropical Storm Laura

As of Friday afternoon, Tropical Storm Laura’s forecast is posing less of a threat to Florida. However, as history would show, changes can happen quickly. We are keeping a close on eye on its direction. Here is a link to follow for updates: https://www.nhc.noaa.gov/